In Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration, Ed Catmull, the president and co-founder of the wildly successful company, Pixar, shares the secrets of his success. While telling the story of Pixar’s tumultuous rise to success, Catmull shares wisdom and strategies learned through his experiences for inspiring employees to be creative and ultimately the best they can possibly be.
Here’s What You’ll Learn About in This Summary:
- How to cultivate a creative culture in which all participants have a voice
- How to promote honesty and risk-taking
- How to involve all employees in problem-solving thus increasing pride and engagement in the company’s goals.